SYSTEMS BUILDER
Hi, I’m Sean - systems builder for entrepreneurs who are done doing things manually.
From civil engineer to digital architect, I help founders scale their backend with systems that do the heavy lifting.
HOW I GOT HERE
From Civil Engineer To Digital Architect
I didn't start in tech. My journey began on construction sites as a civil engineer. I was trained to build structures that last, ensuring every foundation was solid before adding the next floor. That mindset never left me.
Curiosity led me away from concrete and into the wild world of entrepreneurship. I tried everything—ecommerce, property, insurance. I entered network marketing with zero clue, but I quickly realized that manual hustle wasn't scalable.
I became obsessed with funnels. While others were chasing the next lead, I was building engines to process them. That obsession turned me into a solution builder.
Today, I don't just build funnels; I engineer scalable ecosystems for clients and communities, turning chaos into clarity, building systems that build income.
RECOGNITION
Notable Mentions & Milestones
Jotform Blog Feature (2025)
Featured in Jotform’s official blog for building an automated backend that scaled a 3,000-strong edupreneur network. The article highlights Sean Looi’s use of over 80 workflows to streamline onboarding, lead generation, and team coaching.
Malaysia Influential Educators (2022)
Named one of Malaysia's Influential Educators by MTPN, Sean Looi has been recognized for his work in transforming the digital infrastructure of education-based entrepreneurs.
Top Online Education Leaders (2022)
Featured as Master Legendary Circle Leaders, Krystle and Sean were spotlighted for building a million-dollar online education business. This video captures their journey from side hustle to industry leadership — and their belief in scalable systems, conscious choices, and legacy-driven success.
EasyStore Merchant Feature (2019)
Featured by EasyStore for their impact in e-learning, Sean Looi and Krystle Wong were spotlighted for transforming how Malaysian students learn — delivering syllabus-based digital education to over 100,000 families since 2018.
Entrepreneur Spotlight (2017)
A featured profile exploring Sean’s journey from civil engineer to digital systems builder, this candid interview dives into early struggles, mindset shifts, and the real lessons behind lasting online success — highlighting what it really takes to turn failure into a scalable path forward.
When your business outgrows you, I build the systems that take over
Your business is growing, but your backend isn’t. I help you implement digital systems — from funnels to onboarding to automation — so your business can scale without chaos.
I build systems that scale
Funnels & Website Systems
Conversion-focused pages and funnels that help you capture leads and drive sales.
Email & Onboarding
Automated sequences and member areas that train, onboard and activate while you are away.
AI Chatbots & Support
Custom AI agents and workflows that answer FAQs, filter leads, and support your users in real-time.
Your systems shouldn’t stop you from growing
If your leads are stuck, your team’s overwhelmed, or your systems are scattered — I help you rebuild with simplicity, speed, and scale in mind.
Increase conversion rates
Streamline team workflows
Reduce customer support load
Streamline team workflows
Increase conversion rates
Streamline team workflows
Reduce customer support load
Streamline team workflows
PORTFOLIO
Project Highlights
A&W Restaurants
Onboarding System
A digital training ecosystem for A&W leadership — from shift leaders to area coaches. This backend system streamlines onboarding, upskills management, and ensures scalable knowledge transfer without repeated live sessions.
GlowmiDerma
Appointment Funnel
A conversion-optimized website and AI-integrated sales funnel for a cosmetic beauty brand. Built to run paid ads, auto-book appointments, and generate leads 24/7 — all without manual intervention.
Entrepreneurs
Personal Branding
Authority-building personal sites for our direct-selling team. Designed with funnel links for autopilot product sales, team recruitment, and follow-up — freeing members from constant DMs and travel.
CimFood
International B2B Supplier
Corporate web presence for a B2B food supplier. Built to attract bulk orders, international partnerships, and wholesale clients — with inquiry-first UX and export-ready branding.
Network Marketing
Recruitment Funnel
Our own funnel setup as distributors — turning complex recruiting and product demos into a digital system that works on autopilot. While others fly across the country, this funnel works around the clock.
AI Chatbot
Support Agents
Custom AI agents built for frontline support and onboarding. Used across A&W and our own teams to reduce human workload, speed up FAQs, and deliver 24/7 assistance at scale.
CustomGPTs
Built for Scale, Trained for Results
From social content to coaching workflows, I build CustomGPTs that think like your brand. These AI tools help automate sales copy, digital product creation, team onboarding, and marketing campaigns — all tailored to your voice, goals, and business model.
“Thank you, I didn’t have to think about anything. You made it all work.”
SATISFIED CLIENT
Need a system that can scale with you?
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